Matthew James Oxlade

A digital professional that can create, strategise and advise.

You're a creative and I'm a digital professional that does creative stuff on the side. That means I understand what it takes to be a creative, and also what you need to be successful online.

I've worked with creatives of all types. Filmmakers, illustrators, fabric sellers, photographers, local tour operators, writers, cinematographers, publishers and more.

I've had work used by
How I can help

What I do and can do for you

I've been called a digital generalist because I can do
a lot of different things. I've worked in three main areas,
but can help you with a range of things - just ask!

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Digital Marketing

Creatives struggle with digital marketing. Leave the hassle to me so you can focus on being the best creative you can be.

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Music Photography

Get me to photograph your band, buy a print, or learn how to do music photography yourself using my guide.

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Take the mystery out of starting a podcast and learn how to launch a successful show on all leading podcast platforms.

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More about my experience

Why me? I know some stuff about digital presences 🎓

I pitched my first digital strategy to a Director-General merely six months into my first job in administration. Since then, I've delivered digital solutions on a global scale, in Australia, for local businesses and for freelancers.

I then went to Brisbane City Council when they had storms, floods and when Barack Obama visited and did short-term social media strategy for the city. I was awarded a Lord Mayor's Award For Excellence.

I also worked on Gold Coast's Commonwealth Games and rolled out the first ever Commonwealth Games mobile messaging solution and oversaw the digital team's social media management of 608,000 subscribers and 69.2 million impressions.

Then I went to a water utility company and delivered a platform that saved 1,000 hours annually for service crews and achieved a 98% satisfaction rating for residential users.

And now I'm ready to work on your idea.

It's all about the content

Here's some of the latest
from me

What my clients say

Want to take someone else's
word for it?

"Matt will always be our favourite photographer and person to have at shows not only because of the epic picture he takes but also his ability to blend into the show while doing it. He always brings an insanely positive atmosphere to the night which is a must whenever doing anything with Dunies."

Danny Beus @dannybeus

Singer, Dune Rats

"Matt was amazing to work with. No question was too silly and they showed amazing patience with me and what I had envisioned for my website. I got a tour today from people who said that they chose Crafted Coast because our website was better than my competitors. I’m over the moon with the final result and will be working with them again in the future for sure."

Andrew Mackey

Owner, Crafted Coast Tour Co

"I built my last website with a generator and it wasn't that great. Matt had so many fresh ideas for my new website. Things that I never would have thought of. My new website is amazing!"

Liam Edward Brennan @liam_edward_brennan

Cinematographer and Filmmaker

"There is never a vibe that isn’t captured with such clarity. Matt knows our band and shows better than we do ourselves and never misses that perfect moment."

Jake Laderman @clownsband

Drummer, Clowns

Frequently asked questions

Want to ask me




The long answer is that I do photography other than music photography, but I have to prioritise things. If you have a need for photography other than music, get in touch with me and I can recommend someone who will be great if I can't take on the work myself.

Even if you don't know where to start, knowing where you want to go is all you need at the moment. We can figure everything else out as we go!

I work with people who do make apps. Apps are awesome but you need to put in a lot of work to make sure you get it right. That means you need a UX/UI designer, front-end developer and a back-end developer at a minimum if you want the app to be great. Luckily, I know quite a few people that can work with me across these roles.

If you don't know where to start, or are not ready to build something, or want to build something yourself but need some guidance along the way, I can help you with that.

Need Some Help?

Digital marketing can feel like the dark arts sometimes. I'm around to help out however you need.

Let's work together

Use the 'Get in touch' button at the top.

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